Logo, graphic charter, website, print media, event identity. Cubedesigners has been supporting Mirakl since 2012, from a startup to the world reference in marketplace solutions. A relationship that lasts.
In 2012, Mirakl is a young Parisian startup that has just launched its marketplace software solution. The product is solid, the ambition is obvious. The communication still needs to take shape. It is in this context that Philippe Corrot, co-founder and CEO, contacted us.
The relationship that began at that time has not stopped since. In just a few months, Mirakl has become the world leader in marketplace solutions, with Airbus, Decathlon, Macy's, Auchan, Carrefour, Darty, Sonepar among its customers. We have supported each stage of this growth on all its communication topics.
The logo and the charter: building an identity for what does not yet exist
When a startup arrives in the seed phase, it does not yet have a confirmed market, no notoriety, sometimes not even customers yet. What it does have is an idea and an ambition. The logo and the charter must be up to this ambition, not the current state of the company.
We have designed a Graphic identity capable de fonctionner aussi bien sur une carte de visite que sur la scène d’une conférence internationale. Une identité solide, suffisamment épurée pour ne pas être datée après quelques années. C’est l’un des critères que nous appliquons systématiquement sur les Branding projects : A logo that will still be relevant in ten years vaut infiniment mieux qu’un logo qui suit une tendance graphique du moment.
The graphic charter has been applied to all print and digital media from the outset, to ensure immediate consistency regardless of the communication medium.
The website: presenting a complex solution to a demanding buyer
Mirakl's market is B2B. Its customers are e-commerce directors and CIOs of large distribution groups. This audience is demanding, in a hurry, and used to high professional communication standards. The site had to meet these expectations.
We have carried out the Creation of the entire site : identité web, webdesign, conseil rédactionnel, intégration responsive, développé sous WordPress. La contrainte principale était de rendre lisible une proposition de valeur technique sans la noyer dans le jargon. Un acheteur arrive sur le site avec une question précise : est-ce que cette solution résout mon problème ? Le site doit répondre vite et clairement.
Communication media and event charters
Over the years, we have supported the creation of all paper communication media: sales brochures, presentation brochures, conference materials.
We have also created the graphic charters of the Mirakl Summit, the company's annual event that brings together its customers and partners. A Event identity doit se distinguer visuellement de l’identité permanente de la marque, tout en restant dans sa famille. C’est un exercice de déclinaison qui demande une connaissance profonde de l’ADN graphique de l’entreprise.
Nous avons également réalisé l’identité de Mirakl Labs, le département R&D de la société, qui devait se distinguer visuellement de la marque mère tout en restant dans sa parenté.
What this relationship illustrates
Mirakl is not a one-off customer. It is a collaboration that has lasted for almost fifteen years, which has evolved with the company, which has adapted to each stage of its growth. This type of relationship is what we seek to build with each of our customers. Not an isolated intervention, but a lasting presence.
When an agency knows the history of a brand, its past choices, its internal constraints, its aspirations, it makes better decisions. It doesn't need to relearn everything with each project. The work is faster, more precise, and the results more consistent.
"Cubedesigners knows how to demonstrate responsiveness, an understanding of needs and a quality of execution that is completely out of the ordinary. They have always been able to be very efficient, whatever the project. »
Philippe Corrot, Chief Executive Officer of Mirakl.