ENKO is creating a new type of running shoes, based on a unique and revolutionary technology. It is a new running experience that gives you more running power and better comfort.
This ground-breaking shoe is keeping all the energy in your step, while bringing you forward. When your foot hits the ground, with a classic shoe, the energy is dispersed and completely lost. The ENKO running shoes returns this energy with every stride. It is a perfect running shoe that adapts to the weight of the rider, designed to prevent injuries and provide total comfort.
We have created this video from A to Z, including concept, storyboard, design, copywriting, animation and music. This film is part of a full service project where we also created the design of the logo, product design of the shoe, the product website and crowd funding campaign site.