
Tetis is a research, teaching and consulting unit that uses spatial information for agri-environmental research and sustainable land management. These fields of application concern agriculture, the environment, territories, resources, health and natural risks. We were asked to create a complete new identity that would maintain the filiation with the old logo.

The client wanted to keep a filiation with the old logo: the Earth as well as the 3 colors red, green and blue. These three colors represent the RGB components for the spatial image analysis aspect. But they also have a particular meaning for their profession: blue for water (sea, lakes, rivers, etc.), green for nature (natural areas, agriculture, etc.) and red for urbanized areas. It was also necessary to move away from an overly technical representation, to give a lively and human image.


We completed this study with a Graphic identity constituée d’une palette couleur forte et claire, ainsi que divers éléments graphiques (formes et lignes) permettant de décliner l’univers sur divers supports : suite de correspondance, couvertures de dossiers, maquette web...

