Logo

The key words to mean were fluidity, mucus transformation, decluttering, the respiratory cycle, the pulmonary aveolus... The round shapes bring this notion of cycle, the arrangement of the shapes suggests the honeycomb, the color gradient indicates transformation, and the shapes that come out of the circle represent expectoration.

Charter & brochures

On this basis, we created the company's graphic charter, which we then applied to all the paper documents: correspondence suites, sales brochures, user manuals, technical sheets, practical cases, medical reports, patient follow-up booklets, etc.
We also carried out the photo shoots (model casting, shooting, retouching).

Industrial design

We also designed the Simeox. Since the device can be used both in hospitals and at home, the design had to be able to fit into these different environments and allow for easy transport. As the machine is used with accessories, we also proposed solutions for their storage.

Website

We created a website in line with the other elements: airy, uncluttered. The colour palette is reduced to the PhysioAssist identity to support the brand's universe.