Fnac & Disney

mini-site store on the occasion of the release of Disney Infinity

Fnac & Disney

mini-site store on the occasion of the release of Disney Infinity

Graphic Design

Website

packaging

Museography

Product Design

Logo / Identity

Film / Animation

Mobile App

Disney Infinity website

Fnac and Disney entrusted us with the creation of this mini-store site on the occasion of the release of Disney Infinity, a game mixing real figurines and video games.

Fnac store page dedicated to Disney Infinity, with promotional mini-site, Disney Pixar characters and navigation by game world

A web device that uses the real behavior of the game and its figurines

As in the real game, the user chooses the figurines he wants to see on the screen by placing them on the Disney Infinity player. Each combination of miniatures corresponds to one of the five universes: Pirates of the Caribbean, Monsters University, The Incredibles, Cars and Lone Ranger. The user thus understands the real mechanics of the game, and discovers the multimedia content associated with each universe. To complete the system, the site also includes a dedicated Disney Infinity store that presents all the games, figurines, packs and powerdiscs.

Disney Infinity interface showing the figure player, complete with Jack Sparrow character, adventure trophies and validation button

Disney Infinity home page with Toy Box menu, Disney/Pixar characters and promotional video game artwork

An immediate gain in visibility

Thanks to this ephemeral device, Fnac boosts its sales from the launch of the game and builds customer loyalty. Since 2007, we are proud to have produced more than 200 promotional pages for Fnac.com.