Terex & Demag
Creative concept / Posters / Packaging / Videos / Web banners / Give-aways
Terex Cranes is an American worldwide manufacturer of lifting solutions. It holds two brands: Terex and Demag. Our mission was to create a creative concept for Terex Cranes at Bauma 2019, the world’s largest construction machinery trade fair!
Our concept invites the audience to revisit their perception of Terex Cranes and communicate the transformation journey the company is on next to the game-changer innovations they developed.
We have declined this concept on a whole set of supports: visuals, posters, videos, invitations, web banners, give-aways ...