La Ferme des Animaux (Animal Farm)
La Ferme des Animaux (Animal Farm) is a online petshop. The e-commmerce site is specialized in the sale of food products for companion animals. The first version of the site that was launched in late 2012 no longer met the customer's expectations. Cubedesigners was both chosen for a total redesign of the site and the brands general graphical chart.
The new logo designed by Cubedesigners reflects the spirit of the company: a team passionate about his craft and by animals. An unconventional brand close to its customers. The new site design was created with two main ideas: a very graphic visual approach, and a flawless user experience. These two axes could be contradictory, but by combining a sober layout, well thought e-commerce ergonomics and implementing very graphic areas (particularly the page backgrounds), the initial goal was achieved.
« We are fully satisfied with the relationship with Cubedesigners, who combined responsiveness and efficiency. The team quickly identified and set to music all the specifics of our website. Cubedesigners is, moreover, very good advice in ergonomics and efficiency web making it an ideal partner (...) The target has been reached or exceeded and alignment between graphic design, ergonomics and marketing strategy has been respected. »
Gautier Moulard, CEO de La Ferme des Animaux