Packaging concept and design
Matahi is a french company creating soft drinks that are mainly based on the Baobab fruit. Matahi have created the world's first bio/natural energy drink.
Our mission was to create a packaging concept and design that express the freshness and the different tastes throughout the range. The challenge was to find a balance between the eco-responsible values of Matahi and an eye catching packaging.
A series of fruit illustrations was created to visualize the different tastes. All with the same look and feel.
A second range 'Natural boost' was also created specially for active people and sportsmen. This is the world's first bio/natural energy drink.
A leaflet was created to present the spirit of Matahi and the full range of products