C6

Mothing graphics animation

C6
C6 is a company specializing in the design and creation of ECM software.
Context

The C6 company makes ECM products fully configurable. They needed a way to explain in a simple way, its flagship product that is both complex and abstract.

C6
A person that symbolize the product is complex functionalities taking a shape

We created a character, Tom, that is confronted to a complex problem. His case is exposed and solved simply, using C6 products. The minimalist style, represent ease of use of the product, while the story communicates the benefits it bring to the users: flexibility, efficiency and time savings. Through various situations we illustrate the key message: "A simple configuration for complex needs."

C6
The success of the concept

The campaign was so successful that Tom was declined on the company's various communication media. Tom is now an integral part of the visual repertoire of the brand, and helps create an emotional bond between C6 and its customers.